Sales Manager - Brighton i360

ROLE PURPOSE

Brighton i360 is one of the UK’s leading visitor attractions, offering a unique and unforgettable

experience. The Sales Manager plays a key role in driving ticket sales, developing corporate

proposals, and identifying new revenue opportunities to maximise growth and visitor engagement

and corporate trade. This role involves a mix of proactive business development, relationship

management, and sales strategy execution to increase corporate partnerships and ticket sales.

KEY RESPONSIBILITIES

Sales Leadership & Team Management

• Lead, coach, and develop two Sales Executives to deliver consistent sales performance.
• Set clear targets, priorities, and expectations for proactive sales activity.
• Monitor individual and team performance against sales targets and pipeline health.
• Provide regular coaching, feedback, and support to improve sales effectiveness.
• Foster a high-energy, commercially focused team culture.

Sales Strategy & Revenue Growth

• Develop and lead the corporate sales strategy to deliver revenue targets.
• Identify new commercial opportunities to drive incremental ticket and corporate sales.
• Analyse sales performance data to identify trends, opportunities, and areas for improvement.
• Ensure the team maintains a strong and consistent pipeline of new business opportunities.
• Work closely with internal teams to optimise pricing, packages, and sales propositions.

Business Development & Partnerships

• Develop strategic partnerships with corporate organisations, tourism partners, and local businesses.
• Identify and onboard new ticketing and distribution partners to generate incremental sales.
• Represent Brighton i360 at networking events, trade shows, and industry meetings.
• Strengthen relationships with corporate bookers, event organisers, and travel partners.
• Identify partnership opportunities that increase brand visibility and visitor numbers.

Corporate & Group Sales

• Oversee the delivery of corporate bookings, private events, and group experiences.
• Support the team in developing tailored proposals and packages for corporate clients.
• Ensure a seamless end-to-end booking journey for corporate and group customers.
• Identify opportunities to grow corporate bookings and repeat business.

Collaboration & Marketing Alignment

• Work closely with the marketing team to support campaigns targeting corporate clients and group bookings.
• Provide insight into sales trends and customer feedback to shape campaigns andoffers.
• Support familiarisation trips (FAM trips) and industry networking opportunities that generate leads.

Customer Engagement & Experience

• Maintain high standards of customer experience across the corporate sales journey.
• Ensure enquiries are handled professionally and efficiently by the team.
• Gather client feedback to continuously improve the sales proposition and experience.

KEY ATTRIBUTES

Behaviours

Commercially Minded

Able to identify revenue opportunities and translate strategy into action.

Leadership & Coaching

Motivates and develops team members to perform at their best.

Proactive & Results Driven

Takes initiative to drive new business opportunities and partnerships.

Relationship Builder

Builds strong long-term relationships with clients and partners. Organised & Strategic Able to balance day-to-day execution with long-term commercial planning.

Essential Skills & Experience

• Experience in corporate or hospitality sales, ideally within events, visitor attractions, or venues.
• Experience leading a team.
• Proven ability to drive revenue, win new business, and manage a sales pipeline.
• Strong commercial awareness and relationship-building skills.
• Experience using CRM systems to manage enquiries and track performance.

Desirable Skills & Experience

• Knowledge of ticketing systems, booking platforms, and distribution channels. Experience working with marketing teams on B2B campaigns or lead generation.