Sales Executive

Sales Executive – Brighton i360

£30,000 + Bonus

Brighton i360 is one of the UK’s leading visitor attractions, offering a unique and unforgettable experience on Brighton’s iconic seafront. We are looking for a motivated Sales Executive to help grow ticket sales, develop corporate partnerships and identify new revenue opportunities.

The Sales Executive plays a key role in driving revenue, developing corporate proposals and building strong relationships with businesses, tourism partners and event organisers. This role involves a mix of proactive business development, relationship management and sales strategy execution to increase corporate partnerships and ticket sales.

Sales & Business Development

• Identify and pursue new corporate and group sales opportunities to drive revenue growth.
• Develop compelling proposals for corporate clients, event organisers and tourism partners.
• Build and maintain strong relationships with key stakeholders, including corporate clients, travel agents and local businesses.
• Conduct research to identify new sales channels and emerging market trends.
• Develop and implement strategies to increase ticket conversions and attract high-value clients.
• Attend networking events, trade shows and industry conferences to generate new leads.

Corporate & Group Bookings

• Proactively approach businesses to promote Brighton i360 as a venue for corporate events, meetings and team-building activities.
• Manage and coordinate group sales, ensuring a seamless booking and event experience.
• Create tailored packages and pricing models for corporate clients and large group bookings.
• Work closely with the marketing team to develop targeted campaigns for business customers.

Sales Strategy & Revenue Growth

• Implement strategic initiatives to drive sales and support revenue targets.
• Monitor sales performance and generate reports to track progress and identify areas for improvement.
• Collaborate with internal teams to optimise pricing, promotions and product offerings.
• Develop and maintain a pipeline of prospects to ensure a consistent flow of business opportunities.
• Customer Engagement & Experience
• Provide high-quality customer service to clients and ensure a seamless booking process.
• Gather and analyse customer feedback to enhance the overall sales and visitor experience.
• Work closely with the front-line team to ensure smooth execution of group visits and corporate events.

Marketing & Partnerships

• Collaborate with the marketing team to develop promotional campaigns targeting businesses and event planners.
• Support the organisation and hosting of familiarisation (FAM) trips and industry networking events.
• Build strategic partnerships with hotels, conference venues and local businesses to increase referral traffic.

Key Attributes

• Proactive & Solution-Oriented: Takes initiative to identify opportunities and improve sales performance.
• Guest-Focused: Dedicated to enhancing the visitor experience and maintaining high customer satisfaction.
• Organised & Detail-Oriented: Ensures accurate management of bookings, enquiries and sales processes.
• Strong Communicator: Effectively liaises with customers, partners and internal teams.
• Resilient & Adaptable: Thrives in a fast-paced environment and responds effectively to changing demand.

Essential Skills & Experience

• Minimum of one year’s experience in sales within visitor attractions, hospitality, tourism or events.
• Strong knowledge of ticketing systems and CRM software.
• Excellent communication and customer service skills.
• Ability to manage bookings and client enquiries with strong attention to detail.
• Proactive and target-driven approach to sales.
• Strong organisational skills and ability to work in a fast-paced environment.

Desirable Skills & Experience

• Experience working in a high-volume ticketing or visitor attraction environment.
• Familiarity with digital ticketing trends and innovations.
• Knowledge of revenue management and sales optimisation strategies.
• Understanding of GDPR and data security in relation to customer data.